by Joe Driscoll | Nov 22, 2009 | Sales
On several recent occasions I have been asked to review letters that were being written concerning significant business problems. One business had repeatedly failed to meet a commitment to a major customer and the other was delinquent on payments to its vendors. As I...
by Joe Driscoll | Nov 22, 2009 | Sales
Business are built on a base of assets; cash, receivables, inventories, patents, trademarks, equipment, and real estate. But in the final analysis, “business is people.” Regardless of the level of investment in all your other assets, it’s your people...
by Joe Driscoll | Nov 22, 2009 | Sales
It was early on a Sunday afternoon and there were very few shoppers around. We happened into a store that sold small electric appliances. One item that we were particularly interested in had a sign that said, “ask for demonstration.” We looked around for a...
by Joe Driscoll | Nov 22, 2009 | Sales
Nobody ever went broke from selling too much. Your company’s ability to increase sales is dependent on the development of successful marketing and sales strategies. Strategy is a word that is frequently associated with the marketing function. Marketing includes...
by Joe Driscoll | Nov 22, 2009 | Sales
The Saturday afternoon traffic was backed up three or four cars in each direction. The busy intersection was controlled by four stop signs. The car approaching from the opposite direction commenced a left turn. Anticipating passing through the intersection as it...
