Business Assets

Business are built on a base of assets; cash, receivables, inventories, patents, trademarks, equipment, and real estate. But in the final analysis, “business is people.” Regardless of the level of investment in all your other assets, it’s your people...

A Genuine Smile For A Guaranteed Sale

The Saturday afternoon traffic was backed up three or four cars in each direction. The busy intersection was controlled by four stop signs. The car approaching from the opposite direction commenced a left turn. Anticipating passing through the intersection as it...

“Friendship Selling” For Customer Service

The customer was doing business at the store for the first time. She had recently met the owner and wanted to patronize his business. The store was impressive, but the employees seemed somewhat indifferent as the new customer browsed through. There wasn’t...